![](https://cdn.myportfolio.com/a38faa9f9034d9a4650cf22dbefbf6b9/398b2e55-f4a9-4084-b788-3f6a1d7f4bea_rw_1200.jpg?h=366bf2a2e39a47be8ba56d2bf8edf79c)
![](https://cdn.myportfolio.com/a38faa9f9034d9a4650cf22dbefbf6b9/35aff42b-d5e5-47f1-8025-8fd427622f17_rw_1920.jpg?h=1ec638740d4a0e2ed5ceec82df9a31e9)
Halff Associates wanted to create an internal brand to get more bids for projects. If Halff Associates didn't lead the project, Halff Design + Planning Collaborative (internally called Halff D+PC) would help lead the design and planning of a project. I took the main logo for Halff, changing the color and altering the squares to represent their initiative of being an environmentally sustainable focused group.