My number one goal is to help brands present themselves as human by developing creative design and strategy that grows their audience authentically.
So, how’d I get here?
When I was a preteen I wanted to work in fashion. Collecting magazines that were mom-approved, I clipped different fashion trends onto a poster board while making it a goal to interview the same people I admired. One thing I saw was missing: diversity.
Why weren’t there people who looked like me or my friends? Is there really only one pathway to being seen as beautiful? To be accepted in society? This needed to change.
Going to university, I took this desire with me and majored in journalism with a focus on public relations. It wasn’t until an advanced editing class that I learned graphic design was a “thing.” Because I was too late in my degree program to change my major (graduating in December), I made the decision to re-enroll in school and gather an interdisciplinary degree in graphic design. From there I worked with different companies working on and developing a style of design that was appropriate to their audience.
There was one thing missing: diversity.
Even when I searched online for stock photos, the lack of diversity was there. Much like my frustration with magazines, I wanted to create content that wasn’t there.
Today I continue to strive to make inclusiveness the norm, not the trend. From startups to Fortune 500 companies, I use print, digital (social), and web design to create and maintain content that excites their audience to invest in a company, whether it’s time or money.
Clients include (but are not limited to) Symantec/Norton, Neiman Marcus, Bush Center, and SanDisk with work published in Dallas Morning News, Avid Golfer, Fort Worth Telegram. In 2017 I shared a nomination for a Killer Content Award at the 2017 B2B Marketing Exchange.
But wait, there's more!
In 2018 I started speaking engagements as well. Along with branding, I am an advocate for breaking the stigma on mental health. Below you can see my talk at 2019 Alt Summit Conference on The Creative and Mental Health.
When I’m not designing, I’m creating a mini jungle in my apartment, watching documentaries about true crime and advancements in science, and finding new ways to make beloved baked goods like brownies and chocolate chip cookies acceptable for our daily diets.